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Momentum / LucidEdge Studio

The creative studioinside Momentum.

Launch videos, product films and visual storytelling for AI products. Cinematic craft, engineered for distribution — not just a pretty file.

What's included

What LucidEdge makes

Every piece is built with a distribution plan attached, because a great film nobody sees is a wasted budget.

Launch videosThe centerpiece of a launch: 60–90 seconds that make your product feel inevitable. Concept, script, production, edit.
Product demosClear, paced demo films that show the product working — for your site, sales and socials.
TVCsBroadcast-grade commercials for brands that need premium reach, from concept through delivery.
Motion graphicsProduct UI animation, explainer motion and brand systems that make complex AI legible.
Founder-led filmsFounder story and vision films — the format investors and early adopters actually watch to the end.
Production process

From brief to final cut

Pre-brief & script

A structured intake locks goals, audience and message before any shooting — fewer revision rounds, faster delivery.

Concept & board

Direction, references and storyboard for sign-off. You know what you’re getting before production starts.

Production

Shoot and/or motion production with a senior crew, in China or remote-directed globally.

Edit & versions

Master cut plus platform versions: vertical cuts, hooks, captions — ready for the channels that matter.

FAQ

Common questions

Do you work with clients outside China?

Yes. Production is based in China with global remote-direction capability — most clients are AI startups selling worldwide.

How fast can you deliver a launch video?

Standard timeline is 3–4 weeks from locked script. Rush timelines are possible depending on scope.

Can we get just a video without the marketing?

Yes — LucidEdge takes standalone production engagements. Many clients later add Momentum distribution once they see the film.

Have a product worth filming?

Send us what you’re building. We’ll pitch a concept on the first call.

Book a growth call